PFA Research

PFA Research provides organisations with the essential market intelligence to allow them to evaluate, quantify and address their market and customers, using proven market research and consultancy practice.

We offer full-service, bespoke market research solutions; using quantitative and qualitative primary research techniques, underpinned with secondary research and literature reviews as required. PFA Research delivers the market and customer insights you need to make informed decisions; saving you valuable time and reducing risk.


We are:

Robert Rush – Managing Director

Robert is a member of the Market Research Society and leads the team at PFA Research.  He has 22 years’ experience in the research industry and his work has covered the UK and Europe, including local, national and European government contracts, as well as projects for the private and community/voluntary sectors.

With a degree in Information Engineering, Robert brings methodological integrity to PFA’s projects, through process design and analysis, to ensure data is relevant and robust. He has a particular interest in the use of ‘New MR’ research technologies and online communities.  Follow Robert on Twitter (@robertrush) or you can contact Robert at

Emma Lydon – Research & Marketing Consultant

Emma is a Chartered Marketer and Member of the Chartered Institute of Marketing (MCIM) with over 15 years’ experience.  A maths graduate, Emma brings to PFA her strong analytical ability and commercial acumen, helping clients to scope research projects and interpreting results, providing business recommendations.  For new enquiries, you can email Emma at

Beate Galke – Project Manager

Bea looks after the day-to-day operations of the business, taking charge of the research team and project resourcing.  Bea has over 18 years’ experience and uses Agile methodologies to manage research projects, allowing PFA to respond quickly to clients’ needs and get results in the most efficient way. You can contact Beate (Bea) on 01326 375705, email or pop into our office anytime.