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Once Upon a Tuesday

Hello, I’m Michele and I started designing things I love during the Pandemic in 2020. And apparently other people love calendars too – as my designs started selling online to my surprise!

I’m a planner. I love a list, more importantly, I love a list on real paper!

THE NAME – Once Upon a Tuesday…

One day I was chatting with my 6 year old, Flora, she’s the one with the creative brain in the family, and we were talking about stories and fairy tales – they always start with ‘once upon a time’… and she said – but mum, why don’t they just start with ‘Once Upon a TUESDAY’.

This is where our silly name came from. The idea of questioning things. Questioning the status quo. And of course, the fact that the calendars are all about dates – and why not Tuesday!?


People, planet,  profit.

We need to make a living. But we want to do it without harm. We want to do all the right things and feel proud of the pennies we earn.

We get our supplies from small, local businesses. Our printers, for example, are just down the road, and they are a small business employing local people.
We hope to work with artists and pay them properly. When we employ new team members, we’ll make sure we pay them properly and provide a happy work environment for them.

Anti racist. While I’m launching this business, we’re in the throws of the Pandemic, and also a remarkable discussion about race that has been amplified to the masses (yet has been going on for centuries). The Black Lives Matter movement is gaining traction. And so it should. As a small independent brand, run by a white woman, I’m going to support the movement in equality in every way I can.

We make paper goods. And we’re very aware that we want to make items that add value to the world and take as little away from it. Everything is printed on recycled paper.
Our packaging is minimal and we use recycled packaging. We consider everything we add to our parcels and keep it to a minimum – whilst still making you smile when it arrives with you.
We consider the environment in everything we do… we use tea bags without plastics. We never use plastic water bottles. We buy loose fruit. We bring our own takeaway coffee cups when we get takeaways.

We’re a small business and when you buy from us, you’re supporting a small team of people.